Your Future Self Doesn't Want That Purchase
Content from Self-Discovery
Your Future Self Doesn't Want That Purchase
You’re about to buy something. Your finger hovers over the button. You’ve already imagined owning it—how it’ll feel, how it’ll look, how it’ll make your life better.
But here’s a question worth asking: Will your future self thank you for this purchase?
Not the you of five minutes from now, riding the dopamine hit of a new order confirmation. The you of next month, next year. That version of you—the one living with your financial decisions—what do they think?
Most of the time, if you’re honest, they don’t want it. They want the money. They want the freedom.
Every purchase is a choice between present-you and future-you. And present-you has been winning for too long.
Your Brain Treats Your Future Self Like a Stranger
This isn’t metaphor. Brain imaging studies show that when people think about their future selves, the neural patterns look remarkably similar to when they think about strangers. Your brain literally processes “future you” as someone else.
You’d never hand $200 to a stranger so that present-you could have a new jacket. But you do exactly that to future-you all the time.
Present bias is the technical term. We systematically prioritize immediate rewards over future benefits, even when the future benefits are objectively larger. The pleasure of a purchase now feels more real than the security of savings later.
The more vividly you can imagine your future self, the more you’ll care about their wellbeing. Try it: imagine yourself five years from now. Where do you live? How do you feel about your financial situation? What does that person wish you had done differently with your money?
They don’t remember the dopamine hit from the dress in your cart at 11pm. They’re living with the cumulative result of thousands of small decisions.
Every Purchase is a Vote
Here’s a framework that changes everything: every purchase is a vote for the person you’re becoming.
Buy impulsively, and you vote for a future self who’s still stressed about money, still wondering where it all went.
Wait, consider, and spend intentionally, and you vote for a future self who has options—who can handle emergencies, take opportunities, and feel genuinely secure.
The individual purchases feel small. A subscription here, an impulse buy on a bad day. But they compound. Each one is a tiny vote, and the votes add up to an identity.
What identity are you voting for?
The Future-Self Test
Before any non-essential purchase, ask three questions:
1. “Will future-me thank me for this?”
Not present-me. The me who has to live with this decision weeks later. Most purchases fail this test. The excitement fades. The item sits unused. Future-you isn’t grateful—they’re indifferent at best.
2. “Am I solving a problem or creating one?”
Some purchases solve real problems. A better mattress solves poor sleep.
But many purchases create problems. The item you have to store, maintain, and eventually dispose of. The subscription you have to remember to cancel. The debt you have to pay off.
3. “Is this aligned with who I want to become?”
Does this purchase move you toward financial freedom or away from it? Toward someone who controls their impulses or someone controlled by them?
If a purchase fails any of these, your future self is hoping you’ll reconsider.
The Waitlist as Time Machine
Here’s the power of a waiting period: it lets future-you weigh in on present-you’s decisions.
When you see something you want, your brain floods with anticipation. The wanting feels urgent, necessary. But that feeling is a liar. It’s present bias treating your future self like a stranger whose opinion doesn’t matter.
A waitlist—24 hours, a week, 30 days—gives the feeling time to fade and lets your rational brain re-engage. It’s like calling your future self and asking what they think.
Spendless is built around this principle. Instead of buying, you add items to a waitlist. Most of the time, future-you says no. The urgency was an illusion. The item you “needed” becomes something you forgot you wanted. And the money stays where it belongs.
Shortening the Time Horizon
Future-you in five years feels abstract. Future-you tomorrow morning is more real.
When present bias is strong, don’t think about your distant future self. Think about your immediate future self:
- “Will I regret this purchase tomorrow morning?”
- “How will I feel when the credit card bill arrives?”
- “What will I think about this in a week?”
Tomorrow-you is close enough to feel real—and they almost never want the impulse purchase.
Building Trust With Your Future Self
Every time you choose future-you over present-you, you build trust.
How many times have you made promises to your future self and broken them? “I’ll start saving next month.” “This is the last impulse purchase.”
Your future self has learned not to trust you.
But you can rebuild that trust. Every time you wait instead of buy, save instead of spend—you prove to your future self that you have their back. Something shifts. You start believing you can actually change.
Three Strategies That Work
1. The Mandatory Wait
Never buy anything non-essential immediately. Institute a waiting period—24 hours for small purchases, a week for medium ones, a month for large ones. Spendless automates this: add to your waitlist, set your wait period, and let the wanting fade.
2. The Visualization Practice
When you’re about to buy something, close your eyes for ten seconds. Imagine yourself a year from now. Ask that person if they want this purchase or the money. Listen to the answer.
3. Pre-Commitment
Make decisions now that constrain future choices:
- Automate savings so the money is gone before you can spend it
- Remove saved payment info from shopping sites
- Unsubscribe from marketing emails
- Delete shopping apps from your phone
Pre-commitment is present-you making choices that help future-you win.
The Question That Changes Everything
The next time you’re about to buy something, pause. Ask yourself:
“Am I buying this for who I am, or for who I want to become?”
There’s a version of you out there in the future—more financially secure, more in control, more free. The only way they come into existence is if you start making decisions on their behalf.
Your future self doesn’t want the purchase. They want the life that becomes possible when you stop giving your money to present-you’s impulses.
Put it on the waitlist. Let the wanting fade. See if it still matters in a week.
Your future self will thank you.